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AdSafe Media Rebrands as Integral Ad Science
NEW YORK (November 29, 2012) — AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, today announced that it has rebranded as Integral Ad Science....
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Case Study: MediaMind Helps TAG Heuer Meet Campaign Goals
TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-than-life image not only with...
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Beware the Hidden Pitfalls of RTB
strong>ADOTAS – It’s no secret that Real Time Bidding (RTB) has become an efficient means of connecting digital advertising audience inventory to potential buyers. In fact, it is projected to...
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Pixalate Raises $4.6 Million to Bring Free Real-Time Ad Viewability and Fraud...
SANTA MONICA, Calif.,December 11, 2013 (ADOTAS) – Pixalate, a leading real-time ad analytics platform, today announced it has raised $4.6M in Series A funding led by Javelin Venture Partners. In...
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The 614 Group Releases First-Ever Viewable Vendor Study
NEW YORK, January 14, 2014 (ADOTAS) – As publishers across the digital marketplace prepare for a sea-change industry transition from “served” ad impressions to a “viewable” impressions currency, The...
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Adometry GM on Fighting Ad Fraud: It May Take a ‘Public Hanging’
ADOTAS – In our continuing investigative series about the rampant rise of online ad fraud, Adotas has solicited the expertise of several industry thought leaders to weigh in on the issue. After...
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When We Decided To Fight Ad Fraud
ADOTAS – In June 2013, when my co-founder and I launched MdotLabs to fight the waste to advertisers caused by non-human traffic, most of my contacts in the industry either scoffed at the problem as...
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PadSquad and Partners with Moat on Mobile Ad Analytics
NEW YORK, March 25, 2014 (ADOTAS) – PadSquad (www.padsquad.com), an advertising technology firm creating a better tablet and smartphone experience through cutting-edge mobile publishing and advertising...
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Today’s Burning Question: Reaction to the MRC’s Ad Viewability Decision
ADOTAS — Earlier this week, the Media Rating Council (MRC) announced that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin...
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Scott Cunningham Joins IAB As VP of Technology & Ad Operations
NEW YORK, April 11, 2014 (ADOTAS) — The Interactive Advertising Bureau (IAB) today announced that Scott Cunningham (pictured), Senior Vice President of Product at sovrn, has joined the IAB as Vice...
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